Repins account for 80% of Pinterest pins, indicating that this is a site that values shareable material. A pin has a three-month average life, far longer than Facebook's five to six-hour average and Twitter's 15 to 20-minute average.

Pinterest became the hot ticket for business marketing after Facebook purchased Instagram.

That's not without reason. If a platform with over 433 million monthly active users isn't enough, I'm not sure what is.

Advantages of Pinterest Business Accounts

If you don't currently have an account, or if your account is personal, you'll sign up for an official Pinterest for a Business account to fully utilize Pinterest's marketing potential. You get the following benefits with your business account:

They Provide Various Terms of Service

A business's terms of service are slightly different, so read them thoroughly. The distinction stems from your use of the account for commercial purposes.

You still have the same Acceptable Use Policy and Pin Etiquette Policy. However, there are a few commercial guidelines:

Don't encourage spam, such as asking participants to comment many times.

Don't operate 'too many' competitions, sweepstakes, or promotions.

They Offer Educational and Marketing Materials

Pinterest provides more than simply a platform; they also create instructional marketing tools to teach you how to use it most effectively for marketing your brand. They provide:

Pinterest business community: A place where creators and businesses can support one another. Business resources: Tools, insights, and best practices guides to help creators make the most of Pinterest.

You will Have Access to Pinterest Analytics.

Pinterest Analytics is one of the most recent and exciting additions to a Pinterest for Business account. When you validate your account, you gain access to critical tracking data. You'll be able to discover which techniques and materials are effective, allowing you to enhance your marketing continuously.

Rich Pins Contain More Data Than Average Pins

Rich Pins come in five varieties with more information than your usual Pin for significant sales power. They consist of real-time pricing and stock updates, direct links to your website, and interactive map locations. More information on building your Rich Pin approach will be provided later.

Access to Future Tools and Features

Pinterest has promised new solutions designed just for corporate accounts in the future. Right now, that includes buyable e-commerce pins, Promoted Pins, the Pin It Button, and the Widget Builder, and you can remain up to speed on new tools by subscribing to the Pinterest newsletter.

Various Options

You can use your company name instead of the standard First + Last Name formula. Because your Pinterest account will no longer be automatically linked to your Facebook account, you must add a Facebook tab to the Pinterest home page.

Track Your Progress and Discover Pinterest Analytics Strategies

Pinterest Analytics is one of the newest capabilities on Pinterest for Business. This feature enables you to see:

• Which of your profile's pins and boards are the most popular?
• What do visitors like to save from your website?
• What your Pinterest audience looks like, including gender, region, and other interests
• Which devices are individuals using to pin your stuff?
• Why are these figures significant to you?
• Because they will aid in the growth of your account and its reach.

The data from your Pinterest Analytics reveals which strategies succeed and which do not. Knowing this will allow you to base your future Pinterest approach on complex data. The tactics that work have been proven because you have demonstrated them.

To access your Pinterest Analytics, you must first verify your website.

Conclusion

Pinterest is a robust marketing platform that can help you raise brand exposure, boost conversions, increase sales, and naturally build long-lasting relationships with your target audience and buyer personas.

You can accomplish these goals for your company by implementing the Pinterest marketing methods we discussed and utilizing the various tools to help you succeed as a business on the platform.

So, create a business account on Pinterest and start posting unique and engaging material to promote to your clients and followers.